Our values

At WOW-Plantbased, we operate with a clear ambition to create plant-based cheese alternatives that combine exceptional taste, high functionality in the kitchen, and a significantly lower climate footprint. Our values are the foundation of everything we develop — from the choice of raw ingredients to the way our products are used in professional kitchens.

Climate-Friendly Choices Without Compromise

We believe that the food of the future must be better for both people and the planet. That is why we develop plant-based alternatives that make it easier for foodservice, industry, and food professionals to offer more climate-friendly dishes without compromising on taste or quality.

By working with plant-based ingredients, we contribute to reducing the climate footprint of food production and provide our customers with a more climate-friendly alternative to traditional dairy products.

Thoughtfully Sourced Ingredients

Quality starts with great raw materials — which is why we prioritize regionally produced ingredients such as yellow peas, potatoes, gluten-free oats, and rapeseed oil. This strengthens both the quality of our products and supports regional value chains.

Our approach is not only about taste, but also about responsible production and transparency in our ingredient choices.

Taste and Functionality at the Core

Our products are developed with inspiration from traditional fermentation techniques from the world of dairy. This yields a rich flavour and a consistency that performs optimally in cooking.

They are designed to integrate naturally into the cooking process and deliver the functionality chefs expect: excellent meltability, crispiness when fried, and a golden-brown crust when baked.

Nutrition and Accessibility for All

We believe that good food should be enjoyed by as many people as possible — which is why we develop products with a strong nutritional profile, including as a source of protein and with a low content of saturated fat.

At the same time, our plant-based cheese alternatives are free from allergens commonly found in traditional dairy products, making them a choice that works for many in modern kitchens.

A Partner for the Gastronomy of the Future

Our ambition is not only to create great products, but to be a reliable and inspiring partner for foodservice, industry, and professional kitchens that wish to take a step towards a more climate-friendly, allergen-free menu that can be enjoyed by all.