Meet the team

Niels Kristian Sørensen

Fueled by a lifelong dedication to the art and science of cheese and more than two decades of experience in the food industry, Niels Kristian founded Nikris ApS with one bold mission: to reinvent cheese for the future.

His vision is to transform the culinary landscape with exceptional plant-based cheese alternatives that are every bit as delicious, versatile, and satisfying as traditional cheese – while being kinder to the planet.

At the heart of Niels Kristian’s expertise lies a unique blend of food science, biotechnology, and innovation.

With a PhD specializing in cheese technology and flavour, he brings deep technical knowledge paired with sharp business insight, allowing him to approach innovation from every angle.

Having spent years leading innovation initiatives within large global organizations, Niels Kristian has built extensive experience turning ideas into real-world impact. He has a strong track record of driving growth through open innovation, bringing together customers, universities, and strategic partners to create solutions that push boundaries – and occasionally challenge everything we thought we knew about cheese.

He is particulary proud of the creamy mouthfeel and the shiny appearance of WoW! products when it gets heated and melts. These features are perfectly expressed in his favorite dish: an asparagus risotto using WoW! Plant-based Cheddar alternative.

Wasan Jass A.

Wasan is an innovative Food Scientist dedicated to pushing the boundaries of plant-based food. As the New Product Development Manager at WoW! Plant-based, she blends technical expertise with a creative approach to deliver high-quality, sustainable food solutions that satisfy both consumer demand and industry standards.
Her journey is rooted in a diverse background, ranging from developing unique flavor profiles for kombucha in Berlin to mastering the versatility of legumes in culinary applications. This hands-on experience fuels her mission to create plant-based products that prioritize both exceptional functionality and superior taste.
Among her standout achievements is WoW! plant-based parmesan alternative, a signature product that captures the authentic, rich umami flavor and perfect grateability of traditional Parmesan, making it an ideal, creamy addition to dishes like risotto.

Hugo Nilsson

Hugo holds an MSc in Food Science and Technology, with a specialization in plant-based foods.

During his academic studies, he focused on the high-moisture extrusion of faba bean and oat protein concentrates, developing a strong foundation in innovative food processing technologies.

At WoW! Plant-based, Hugo is responsible for scaling up production and continuously optimizing the production line. He works closely with the team while leading the implementation of HACCP procedures, ensuring that manufacturing processes remain efficient, safe, and consistently high in quality.

Before transitioning into the food industry, Hugo co-founded and operated two seasonal restaurants on Sweden’s west coast for five years. Working with locally sourced ingredients and embracing circular cooking practices sparked his interest in food processing and inspired his passion for sustainably scaling culinary techniques.

When it comes to food, Hugo’s favorite way to enjoy WoW! Mozzarella alternative is paired with homemade fermented kimchi. Toasted between two thick slices of sourdough bread, it transforms into a tangy and spicy kimchi melt. WoW! Mozzarella alternative complements the dish perfectly, adding a rich mouthfeel, wonderful melt and enhancing the bold flavors of the kimchi.